Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Citra Handbody Lotion (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Surakarta)
This study aims to determine the effect of price, product quality and brand image to the purchasing decisions of product citra handbody lotion. The sample in this study is a student at the University of Muhammadiyah Surakarta that use imagery products handbody lotion with questionnaires of 100 respo...
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| Format: | Book |
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2017.
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