Analisis Pengaruh Brand Evaluation, Brand Trust Dan Customer Satisfaction Terhadap Brand Loyalty Jne Dengan Brand Relationship Sebagai Variabel Moderasi

• Main Authors: Prastiwi, Destasari Sandra (Author), , Soepatini, SE., M.Si., Ph.D (Author)
• Format: Book
• Published: 2017.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online

Summary

The purpose of this study was to test the brand evaluation, brand trust, customer satisfaction and brand loyalty with the brand relationship JNE as a moderating variable. The sampling technique used in this study was a non-probability sampling with purposive sampling type. Data were collected by questionnaire, once the data is collected and analyzed by means of multiple regression analysis and multiple regresion analysis. The results showed that the brand evaluation and customer satisfaction and brand trust has no significant effect on brand loyalty. Likewise with brand evaluation, brand trust and customer satisfaction are moderated brand relationship also has no impact on brand loyalty

Item Description

https://eprints.ums.ac.id/49181/1/NASKAH%20PUBLIKASI.pdf
https://eprints.ums.ac.id/49181/2/HALAMAN%20DEPAN.pdf
https://eprints.ums.ac.id/49181/3/BAB%20I.pdf
https://eprints.ums.ac.id/49181/4/BAB%20II.pdf
https://eprints.ums.ac.id/49181/7/BAB%20III.pdf
https://eprints.ums.ac.id/49181/8/BAB%20IV.pdf
https://eprints.ums.ac.id/49181/10/BAB%20V.pdf
https://eprints.ums.ac.id/49181/11/DAFTAR%20PUSTAKA.pdf
https://eprints.ums.ac.id/49181/12/LAMPIRAN.pdf
https://eprints.ums.ac.id/49181/14/SURAT%20PERNYATAAN%20PUBLIKASI%20ILMIAH.pdf