Analisis Beberapa Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Melalui E-Commerce

• Main Authors: Handayani, Mamik (Author), , Muhammad Sholahuddin, S.E. M.Si (Author)
• Format: Book
• Published: 2017.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/49537/1/NASKAH%20PUBLIKASI.pdf; https://eprints.ums.ac.id/49537/2/HALAMAN%20DEPAN.pdf; https://eprints.ums.ac.id/49537/3/BAB%20I.pdf; https://eprints.ums.ac.id/49537/4/BAB%20II.pdf; https://eprints.ums.ac.id/49537/5/BAB%20III.pdf; https://eprints.ums.ac.id/49537/7/BAB%20IV.pdf; https://eprints.ums.ac.id/49537/11/BAB%20V.pdf; https://eprints.ums.ac.id/49537/12/DAFTAR%20PUSTAKA.pdf; https://eprints.ums.ac.id/49537/13/LAMPIRAN.pdf; https://eprints.ums.ac.id/49537/14/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf
• Keywords: H Social Sciences (General); HD28 Management

The purpose of this study was to examine the variables that influence consumer purchase decisions online through e-commerce. This study uses a quantitative approach with descriptive methods. The sampling technique used in this study was a non-probability sampling (sampling technique by not giving a chance to the elements of the population to be sampled) with the type of purposive sampling (judgmental) which is a sampling technique that is based on specific criteria on respondents. Based on sampling methods and techniques acquired by 100 respondents who fit the criteria. The data were collected using a questionnaire, after the data is collected and then analyzed using multiple linear regression analysis. The results showed that the safety and performance risk does not significantly influence the purchasing decisions of consumers via e-commerce. In contrast to the ease and pleasure of shopping, the results showed that these variables have a significant influence on consumer purchasing decisions through e-commerce.