The Impact Of Brand Dimension On The Purchasing Decision Making Of The Smartphone In Indonesia

This paper explores the impact of brand dimension on purchasing decision making of the Smartphone in Indonesia. This study aims to determine the influence of such brand dimension on purchasing decision and to reveal which is the most influential. Data were collected using questionnaire-based survey...

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Príomhchruthaitheoirí:	Syafaat, Yogi (Údar), , Ihwan Susila, SE., M.Si., Ph.D (Údar)
Formáid:	LEABHAR
Foilsithe / Cruthaithe:	2017.
Ábhair:	Thesis NonPeerReviewed
Rochtain ar líne:	Connect to this object online
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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