The Impact Of Brand Dimension On The Purchasing Decision Making Of The Smartphone In Indonesia

• Egile Nagusiak: Syafaat, Yogi (Egilea), , Ihwan Susila, SE., M.Si., Ph.D (Egilea)
• Formatua: Liburua
• Argitaratua: 2017.
• Gaiak: Thesis; NonPeerReviewed
• Sarrera elektronikoa: Connect to this object online

This paper explores the impact of brand dimension on purchasing decision making of the Smartphone in Indonesia. This study aims to determine the influence of such brand dimension on purchasing decision and to reveal which is the most influential. Data were collected using questionnaire-based survey...