Analisis Pengaruh Perilaku Hedonic Shopping, Display Product, Price Discount, Dan Positive Emotion Terhadap Keputusan Pembelian Impulsif(Survei Di Centro Departement Store Solo Paragon)

• Autori principali: Susilo, Apriyan (Autore), , Imronudin, S.E,M.Si,Ph.D (Autore)
• Natura: Libro
• Pubblicazione: 2017.
• Soggetti: Thesis; NonPeerReviewed
• Accesso online: Connect to this object online

The purpose of this research are: 1) To examine the effect of hedonic shopping behavior against impulsive buying decisions. 2) To examine the effect of display product against impulsive buying decisions. 3) To examine the effect of price discount on purchase decisions impulsively. 4) To test the eff...