Analisis Pengaruh Harga, Kualitas Produk dan Iklan Terhadap Pengambilan Keputusan Pembelian Konsumen Pada Pasar Modern (Studi Kasus Carrefour Solo Baru)

The purposes of this research are to know whether the variables of price, product quality and advertisement have an influence on the consumers' purchase decision in the Modern Market (a case study of Carrefour Solo Baru) partially and to know which variabe is the most dominant in the consumers&...

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Bibliographic Details
Main Authors: Rianto, Agus (Author), , Ir. Irmawati, SE, Msi (Author)
Format: Book
Published: 2017.
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