Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan(Studi Kasus Pelanggan Wardah di Universitas Muhammadiyah Surakarta)

shown on the level of significance with regression value of 0.289.The implications of this study is that the vast majority of users would consider cosmetic Wardah price, product quality and service quality of Wardah to gain the loyalty of customers.Increasing number of cosmetics businesses in the mo...

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Main Authors: Minawati, Azria Rahma (Author), , Drs. Sri Padmantyo., M.B.A (Author)
Formato: Livro
Publicado em: 2017.
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