Pengaruh Ekuitas Merek Terhadap Kepuasan Pelanggan Smartphone Merek Samsung Di Surakarta (Studi Empiris Mahasiswa FEB UMS)
This study aims to determine the effect of variable Brand Loyalty, Perceived Quality, Brand Awareness and Brand Association on Brand Samsung Smartphone Customer Satisfaction in Surakarta on FEB students UMS. This study uses the survey design, the research took samples from a population and using que...
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2017.
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