Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi : Universitas Muhammadiyah Surakarta)

• Main Authors: Hastuti, Ana Putri (Author), , Mardalis, SE, MBA (Author)
• Format: Book
• Published: 2017.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/52762/11/NASKAH%20PUBLIKASI.pdf; https://eprints.ums.ac.id/52762/12/HALAMAN%20DEPAN.pdf; https://eprints.ums.ac.id/52762/3/BAB%20I.pdf; https://eprints.ums.ac.id/52762/4/BAB%20II.pdf; https://eprints.ums.ac.id/52762/13/BAB%20III.pdf; https://eprints.ums.ac.id/52762/6/BAB%20IV.pdf; https://eprints.ums.ac.id/52762/7/BAB%20V.pdf; https://eprints.ums.ac.id/52762/8/DAFTAR%20PUSTAKA.pdf; https://eprints.ums.ac.id/52762/9/LAMPIRAN.pdf; https://eprints.ums.ac.id/52762/10/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf
• Keywords: HN Social history and conditions. Social problems. Social reform

The aim of this research to analyze influence of social media instagram to create brand trust in Muhammadiyah University of Surakarta. The population ofthis research is all of Muhammadiyah University of Surakarta customers who hadbecome follower of @umsurakarta. The technique sampling in this research ispurposive sampling by take 110 spondences based on criteria. Data collectionmethod using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found somefinding, the first is brand satisfaction has significant influence at brand attachment and the second is brand trust has significant influence at brandattachment.