Analisis Pengaruh Price Perception, Service Quality Dan Store Location Terhadap Costomer Loyalty (Survei di Hypermart Solo Square, Surakarta)

• Main Authors: Reinaldi Wiryawan, Rossi (Author), , Jati Waskito, SE,M.Si (Author)
• Format: Book
• Published: 2017.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online
• Notes: https://eprints.ums.ac.id/53330/18/NASKAH%20PUBLIKASI.pdf; https://eprints.ums.ac.id/53330/19/HALAMAN%20DEPAN-libraryums-Rossi.pdf; https://eprints.ums.ac.id/53330/3/BAB%20I.pdf; https://eprints.ums.ac.id/53330/14/BAB%20II.pdf; https://eprints.ums.ac.id/53330/5/BAB%20III.pdf; https://eprints.ums.ac.id/53330/15/BAB%20IV.pdf; https://eprints.ums.ac.id/53330/20/BAB%20V-libraryums-rossi.pdf; https://eprints.ums.ac.id/53330/21/DAFTAR%20PUSTAKA-libraryums-rossi.pdf; https://eprints.ums.ac.id/53330/9/LAMPIRAN.pdf; https://eprints.ums.ac.id/53330/10/SURAT%20PERYATAAN%20NASKAH%20PUBLIKASI.pdf
• Keywords: H Social Sciences (General)

This study aims to analyze the effect of price perception, service quality and store location on costomer loyalty in hypermart solo square. This research type is descriptive research. Population of this research is consumer of Hypermart Solo Square, Surakarta. The sample in this research is 75 consumers of hypermart solo square. Collection of samples by accidental sampling. The data used are primary data. Data collection techniques using questionnaire method (questionnaire). Data analysis techniques use validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, R2 test. The results showed that: price perception has positive and significant effect on costomer loyalty based on t value, t count> ttable (3,305> 2,000); Service quality has a positive and significant effect on costomer loyalty based on t value, tcount> ttable (4,110> 2,000); Store location has positive and significant effect on costomer loyalty based on t value, tcount> ttable (2,868> 2,000). Price perception, service quality, store location are connected together to costomer loyalty, proved by F test. F test obtained Fcount of 80.205 and Ftable 3.15 (H0 rejected, H1 accepted); Coefficient Determination (R2) test results show that price perception, service quality and store location are able to explain the variability of 51.4%.