Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Dalam Memilih Mobil Bekas Di Wilayah Kartasura Sukoharjo

• Auteurs principaux: Cahyanto, Agung Dwi (Auteur), , Basworo Dibyo, SE., M.Si (Auteur)
• Format: Livre
• Publié: 2017.
• Sujets: Thesis; NonPeerReviewed
• Accès en ligne: Connect to this object online

The purpose of this study is 1) To analyze brand awareness affect the decision of buying used cars in the Kartasura Sukoharjo region. 2) To analyze the brand association affect the decision of buying used car in Sukoharjo Kartasura region. 3) To analyze the impression of quality affect the decision...