ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERUSAHAAN BROWNIES DI KOTA BANDUNG : Survey Terhadap Konsumen Pada Perusahaan Brownies Di Kota Bandung

• Main Author: Eneng A. Yusti, - (Author)
• Format: Book
• Published: 2009-08-22.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/104959/1/s_mik_055419_table_of_content.pdf; http://repository.upi.edu/104959/2/s_mik_055419_chapter1.pdf; http://repository.upi.edu/104959/3/s_mik_055419_chapter2.pdf; http://repository.upi.edu/104959/4/s_mik_055419_chapter3.pdf; http://repository.upi.edu/104959/5/s_mik_055419_chapter4.pdf; http://repository.upi.edu/104959/6/s_mik_055419_chapter5.pdf; http://repository.upi.edu/104959/7/s_mik_055419_bibliography.pdf
• Keywords: L Education (General)

Intention of this research is to know influence of product differentiation, the price and brand image to purchasing decision of brownies in Bandung City. As for company amounts that is accurate that is five company. This research applies descriptive method and verification, by doing research in the five brownies companies in Bandung city. With number of samples is seventy responder and applies sampling technique proportionate stratified random, because that population having strata data collecting technique to apply literature study, questionnaire and observation. And research to the responder is done in accidental non random. That is checking responder of that moment. Data analysis by using multiple regression equation test, T test and F test and coefficient determination.