PENGARUH SIMPLICITY MARKETING TERHADAP KEPUTUSAN PEMBELIAN BANQUET PADA HOTEL NALENDRA BANDUNG

• Main Author: Rini Susanti, - (Author)
• Format: Book
• Published: 2009-08-22.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/104977/1/s_mik_055394_chapter1%281%29.pdf; http://repository.upi.edu/104977/2/s_mik_055394_chapter2%281%29.pdf; http://repository.upi.edu/104977/3/s_mik_055394_chapter3%281%29.pdf; http://repository.upi.edu/104977/4/s_mik_055394_chapter4%281%29.pdf; http://repository.upi.edu/104977/5/s_mik_055394_chapter5%281%29.pdf; http://repository.upi.edu/104977/6/s_mik_055394_bibliography%281%29.pdf
• Keywords: L Education (General)

Tight competition in hotel business makes Nalendra Hotel Management improving their service and applying their strategy's. One of them is marketing simplicity. This report is made for knowing how far marketing simplicity strategy influence the buyers decision to bought banquet service in Nalendra Hotel Bandung. With above reason, the written makes a research about how buyer's bought decision for banquet service influenced by marketing simplicity of Nalendra Hotel Bandung. This research about marketing simplicity was held to banquet customers of Nalendra Hotel Bandung. Independent variable (X) in this research is marketing simplicity and bought decision as a dependent variable (Y). Verificative and descriptive method is used and explanatory survey and accidental sample are for sample which is 100 respondents. Using primary data and secondary and also simple regression analysis as data analysis technique. The result of this research shows that marketing simplicity is affect significantly to banquet bought decision in Nalendra Hotel Bandung which proven by Pearson correlation analysis as 0,844 and 71%. Hotel management is should increasing their marketing simplicity performance especially regarding replenish for price adjustment.