PENGARUH KUALITAS PRODUK TERHADAPLOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit PelaksanaTeknis Olahraga ITB/SABUGA

• Main Author: Luqi Luqmanul H, - (Author)
• Format: Book
• Published: 2009-08-22.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This study aims to find out the Product Quality Impact On Customer Loyalty At Sprite products Technical Implementation Unit Online Sports ITB / Bandung Sabuga. Research methods used in this research is analytical descriptive method and techniques used are incidental sampling technique. Samples in this study were 100 guests UPT Sports ITB/Sabuga. Data analysis techniques in this study using multiple linearregression. The results showed that the simultaneous influence on product quality is consumer loyalty while the remaining 94.4% and 5.6% influenced by other factors. There partially positive influence on the dimensions of performance (13.3%), conformance (15.1%), durability (36.3%), the serviceability (27.1%), aesthetic (11%), and perceived quality (11.3%). It necessary to increase product quality Sprite, so marketers are more sensitive to customers' wants and needs, so customers always consume Sprite, and can enhance customer loyalty to the company.

Item Description

http://repository.upi.edu/104984/1/s_mik_055394_table_of_content.pdf
http://repository.upi.edu/104984/3/s_mik_055394_chapter1.pdf
http://repository.upi.edu/104984/4/s_mik_055394_chapter2.pdf
http://repository.upi.edu/104984/5/s_mik_055394_chapter3.pdf
http://repository.upi.edu/104984/6/s_mik_055394_chapter4.pdf
http://repository.upi.edu/104984/7/s_mik_055394_chapter5.pdf
http://repository.upi.edu/104984/8/s_mik_055394_bibliography.pdf