PENGARUH KUALITAS PRODUK TERHADAPLOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit PelaksanaTeknis Olahraga ITB/SABUGA

• Main Author: Luqi Luqmanul H, - (Author)
• Format: Book
• Published: 2009-08-22.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/104984/1/s_mik_055394_table_of_content.pdf; http://repository.upi.edu/104984/3/s_mik_055394_chapter1.pdf; http://repository.upi.edu/104984/4/s_mik_055394_chapter2.pdf; http://repository.upi.edu/104984/5/s_mik_055394_chapter3.pdf; http://repository.upi.edu/104984/6/s_mik_055394_chapter4.pdf; http://repository.upi.edu/104984/7/s_mik_055394_chapter5.pdf; http://repository.upi.edu/104984/8/s_mik_055394_bibliography.pdf
• Keywords: L Education (General)

This study aims to find out the Product Quality Impact On Customer Loyalty At Sprite products Technical Implementation Unit Online Sports ITB / Bandung Sabuga. Research methods used in this research is analytical descriptive method and techniques used are incidental sampling technique. Samples in this study were 100 guests UPT Sports ITB/Sabuga. Data analysis techniques in this study using multiple linearregression. The results showed that the simultaneous influence on product quality is consumer loyalty while the remaining 94.4% and 5.6% influenced by other factors. There partially positive influence on the dimensions of performance (13.3%), conformance (15.1%), durability (36.3%), the serviceability (27.1%), aesthetic (11%), and perceived quality (11.3%). It necessary to increase product quality Sprite, so marketers are more sensitive to customers' wants and needs, so customers always consume Sprite, and can enhance customer loyalty to the company.