PENGARUH KINERJA LINE EXTENSIONS TERHADAP BRAND EQUITY

Kinerja industri minuman ringan sari buah telah mengalami pertumbuhan seiring dengan pertumbuhan ekonomi Indonesia, terlihat dari munculnya merek-merek baru baik dari dalam negeri maupun luar negeri. Persaingan merek di industri minuman ringan sari buah menuntut setiap pelaku industri untuk kreatif...

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Bibliographic Details
Main Author:	Al Fitriyah, Maryam (Author)
Format:	Book
Published:	2013-12-24.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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