PENGARUH MUSEUM EXPERIENCE TERHADAP REVISIT INTENTION: Survei pada Wisatawan yang Berkunjung ke Museum Sejarah Jakarta

• Main Author: Yayah Fitria Musa, - (Author)
• Format: Book
• Published: 2023-11-29.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/115766/7/S_MPP_1905023_Title.pdf; http://repository.upi.edu/115766/1/S_MPP_1905023_Chapter%201.pdf; http://repository.upi.edu/115766/6/S_MPP_1905023_Chapter%202.pdf; http://repository.upi.edu/115766/4/S_MPP_1905023_Chapter%203.pdf; http://repository.upi.edu/115766/3/S_MPP_1905023_Chapter%204.pdf; http://repository.upi.edu/115766/2/S_MPP_1905023_Chapter%205.pdf; http://repository.upi.edu/115766/8/S_MPP_1905023_Appendix.pdf
• Keywords: HD28 Management. Industrial Management; L Education (General)

Minat berkunjung kembali atau revisit intention penting pada kelangsungan dan keberlanjutan bisnis sektor pariwisata, dikarenakan dengan mempertahankan pelanggan dapat memenangkan persaingan diantara para kompetitor lainnya. Tujuan penelitian untuk memperoleh gambaran setiap dimensi museum experience yang terdiri dari dimensi recreation, sociability, learning experience, aesthetic experience, celebrative experience dan pengaruh antara museum experience terhadap revisit intention di Museum Sejarah Jakarta dengan menggunakan teknik analisis kuantitatif yaitu analisis regresi multipel. Dalam perolehan data penelitian menggunakan sampel primer melalui penyebaran kuesioner kepada 270 wisatawan yang berkunjung ke Museum Sejarah Jakarta dalam kurun waktu satu tahun terakhir dan dibantu pengolahan data mengunakan alat analisis software IBM SPSS 27.0 windows. Hasil penelitian mengemukakan bahwa secara keseluruhan variabel bebas (X) Museum Experience memiliki pengaruh terhadap variabel terikat (Y) yakni Revisit Intention pada objek wisata Museum Sejarah Jakarta. Interest in returning to visit or revisit intention is important for the survival and sustainability of the tourism sector business, because by retaining customers you can win the competition among other competitors. The aim of the research is to obtain an overview of each dimension of the museum experience which consists of the dimensions of recreation, sociability, learning experience, aesthetic experience, celebrative experience and the influence of museum experience on revisit intention at the Jakarta History Museum using quantitative analysis techniques, namely multiple linear regression analysis. In obtaining research data using primary samples by distributing questionnaires to 270 tourists who visited the Jakarta History Museum in the past year and assisted with data processing using the IBM SPSS 27.0 Windows software analysis tool. The results of the research show that overall the independent variable (X) Museum Experience has an influence on the dependent variable (Y), namely Revisit Intention at the Jakarta History Museum tourist attraction.