PENGARUH CUSTOMER VALUE CREATION DALAM PROGRAM IHG REWARDS CLUB MEMBERSHIP TERHADAP LOYALITAS TAMU DI HOLIDAY INN RESORT BATAM

PENGARUH CUSTOMER VALUE CREATION DALAM PROGRAM IHG REWARDS CLUB MEMBERSHIP TERHADAP LOYALITAS TAMU DI HOLIDAY INN RESORT BATAM

Holiday Inn Resort Batam merupakan salah satu brand hotel yang berada dalam Intercontinental Hotels Group (IHG). Dalam upayanya untuk menciptakan nilai pelanggan yang unggul, IHG menciptakan program IHG Rewards Club Membership. Penelitian ini dilakukan atas dasarkeingintahuan akan seberapa baikpener...

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Bibliographic Details
Main Author:	Putri, Melsiana Rahman (Author)
Format:	Book
Published:	2014-06-25.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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