HUBUNGAN ANTARA PERSEPSI TERHADAP STORE ATMOSPHERE DAN SERVICE QUALITY DENGAN LOYALITAS KONSUMEN DI RESTORAN GIGGLE BOX PROGO BANDUNG

• Main Author: Sestiana, Dita (Author)
• Format: Book
• Published: 2015-01-21.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/13937/1/S_PSI_1004559_Title.pdf; http://repository.upi.edu/13937/2/S_PSI_1004559_Abstract.pdf; http://repository.upi.edu/13937/3/S_PSI_1004559_Table_of_content.pdf; http://repository.upi.edu/13937/4/S_PSI_1004559_Chapter1.pdf; http://repository.upi.edu/13937/5/S_PSI_1004559_Chapter2.pdf; http://repository.upi.edu/13937/6/S_PSI_1004559_Chapter3.pdf; http://repository.upi.edu/13937/7/S_PSI_1004559_Chapter4.pdf; http://repository.upi.edu/13937/8/S_PSI_1004559_Chapter5.pdf; http://repository.upi.edu/13937/9/S_PSI_1004559_Bibliography.pdf; http://repository.upi.edu/13937/10/S_PSI_1004559_Appendix1.pdf; http://repository.upi.edu/13937/11/S_PSI_1004559_Appendix2.pdf
• Keywords: BF Psychology; L Education (General)

Penelitian ini bertujuan untuk mengetahui hubungan antara persepsi terhadap store atmosphere dengan loyalitas konsumen; service quality dengan loyalitas konsumen. Metode yang digunakan adalah korelasional dengan subjek penelitian sebanyak 374 orang. Instrumen yang digunakan berupa kuesioner menggunakan instrumen persepsi terhadap store atmosphere dari Berman dan Evans; persepsi terhadap service quality dari Parasuraman, Zeithaml dan Berry; loyalitas konsumen dari Griffin yang dikembangkan oleh peneliti. Analisis data dilakukan dengan menggunakan teknik korelasi spearman rank. Hasil penelitian menunjukkan bahwa terdapat hubungan positif antara persepsi terhadap store atmosphere dengan loyalitas konsumen di restoran Giggle Box Progo danTerdapat hubungan positif antaraservice quality dengan loyalitas konsumen di restoran Giggle Box Progo. kata kunci: Persepsi terhadapstore atmosphere, Service quality, loyalitas konsumen. The research aims to discover the relationship of store atmosphere perception with consumer loyalty; service quality perception with consumer loyalty. Correlation with 374 research subjects was used as a method. Questionnaire with perception instrument on store atmosphere perception by Berman and Evans; service quality perception by Parasuraman, Zeithaml and Berry; consumer loyalty by Griffin which is further developed by the researcher were used as the instruments in the research. Data analysis was done by using spearman rank correlation technique. The result shows that there is a positive relationship between store atmosphere perception and consumer loyalty in Giggle Box Progo and there is a positive relation between service quality perception and consumer loyalty in Giggle Box Progo. key words: store atmosphere perception, service quality, consumer loyalty.