THE REPRESENTATION OF LIFESTYLE IN SELECTED INSTAGRAM PHOTOS
The present study is mainly conducted to investigate how lifestyle is represented in selected Instagram photos. The study is also aimed at finding out the interaction established between the verbal and the visual modes in selected Instagram photos. The study applies descriptive qualitative study and...
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2016-01-29.
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| Summary: | The present study is mainly conducted to investigate how lifestyle is represented in selected Instagram photos. The study is also aimed at finding out the interaction established between the verbal and the visual modes in selected Instagram photos. The study applies descriptive qualitative study and employs multimodal analysis to answer the research questions. The data were analyzed using Martinec and Salway's text-image relation system (2005), Halliday's transitivity system (Gerott & Wignell, 1994), and Kress and van Leeuwen's Reading Images (2006). The findings show that 1) the verbal and visual modes in selected Instagram photos mostly interact through unequal status in which one of them are mostly related as the additional information for the other mode and the realization or example of the other mode; 2) lifestyle may be used as the identity of Instagram users. In this context, the lifestyle that is adopted by the Instagram users tends to be object-oriented. This orientation might be categorized as a sign of consumerism since this finding only fulfill one of de Souza's (1999) characteristics of consumerism, namely using consumer goods as the source of one's identity.;Penelitian ini dilakukan untuk meneliti bagaimana gaya hidup direpresentasikan dalam foto Instagram pilihan. Penilitian inipun bertujuan untuk melihat interaksi yang terbentuk antara mode verbal dan visual dalam foto Instagram pilihan. Studi ini menggunakan metode deskriptif kualitatif dan analisis multimodal untuk menganalisis data. Data penelitian dianalisis menggunakan sistem hubungan teks-gambar milik Martinec dan Salway (2005), sistem transitivitas milik Halliday (Gerrott & Wignell, 1994), dan Reading Images milik Kress dan van Leeuwen (2006). Hasil studi menunjukkan bahwa 1) sebagain besar mode verbal dan visual dalam foto Instagram pilihan berinteraksi melalui status tidak setara dimana salah satu di antara mereka terhubung sebagai informasi tambahan untuk mode lainnya dan contoh atau realisasi dari mode lainnya; 2) gaya hidup dapat digunakan sebagai identitas pengguna Instgram. Dalam konteks ini, gaya hidup yang dianut oleh pengguna Instagram cenderung beriorientasi pada benda-benda, Hal ini dapat digolongkan sebagai tanda konsumerisme karena penemuan ini hanya memenuhi satu karakteristik konsumerisme milik de Souza (1999), yaitu menggunakan barang keperluan sebagai sumber identitas seseorang. |
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| Item Description: | http://repository.upi.edu/23668/1/S_ING_1002594_Title.pdf http://repository.upi.edu/23668/2/S_ING_102594_Table_of_content.pdf http://repository.upi.edu/23668/3/S_ING_102594_Abstract.pdf http://repository.upi.edu/23668/4/S_ING_102594_Chapter1.pdf http://repository.upi.edu/23668/5/S_ING_102594_Chapter2.pdf http://repository.upi.edu/23668/6/S_ING_102594_Chapter3.pdf http://repository.upi.edu/23668/7/S_ING_102594_Chapter4.pdf http://repository.upi.edu/23668/8/S_ING_102594_Chapter5.pdf http://repository.upi.edu/23668/9/S_ING_102594_Bibliography.pdf http://repository.upi.edu/23668/10/S_ING_102594_Appendix.pdf |