PENGARUH BANNER ADS TERHADAP BRAND AWARENESS PERUSAHAAN E-COMMERCE BHINNEKA.COM

• Main Author: Haryono, _ (Author)
• Format: Book
• Published: 2016-09-29.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/27160/1/S_MBS_1206661_Title.pdf; http://repository.upi.edu/27160/2/S_MBS_1206661_Abstract.pdf; http://repository.upi.edu/27160/3/S_MBS_1206661_Table_of_content.pdf; http://repository.upi.edu/27160/4/S_MBS_1206661_Chapter1.pdf; http://repository.upi.edu/27160/5/S_MBS_1206661_Chapter2.pdf; http://repository.upi.edu/27160/6/S_MBS_1206661_Chapter3.pdf; http://repository.upi.edu/27160/7/S_MBS_1206661_Chapter4.pdf; http://repository.upi.edu/27160/8/S_MBS_1206661_Chapter5.pdf; http://repository.upi.edu/27160/9/S_MBS_1206661_Bibliography.pdf; http://repository.upi.edu/27160/10/S_MBS_1206661_Appendix1.pdf; http://repository.upi.edu/27160/11/S_MBS_1206661_Appendix2.pdf; http://repository.upi.edu/27160/12/S_MBS_1206661_Appendix3.pdf; http://repository.upi.edu/27160/13/S_MBS_1206661_Appendix4.pdf
• Keywords: HB Economic Theory

Tujuan dari penelitian ini adalah untuk mengetahui gambaran mengenai banner ads dan brand awareness. Selain itu untuk mengetahui pengaruh banner ads terhadap brand awareness pada perusahaan e-commerce Bhinneka.com survei pada anggota forum Bhinneka.com. Jenis penelitian ini menggunakan metode deskriptif dan verifikatif dengan menggunakan metode online survey. Penelitian ini menggunakan sampel 100 responden yang dijadikan sampel yang diambil dari 7826 populasi. Teknik sampling yang digunakan adalah non probability sampling yaitu purposive sampling. Teknik analisis yang digunakan adalah koefisien korelasi pearson dan analisis regresi sederhana. Hasil penelitian menunjukkan adanya hubungan dengan tingkat tinggi pada garis kontinum antara banner ads dan brand awareness pada anggota forum Bhinneka.com. Hasil perhitungan korelasi, variabel banner ads memiliki pengaruh signifikan terhadap brand awareness.;--- The purpose of this study is to describe the banner ads and brand awareness. In addition, to determine the effect of banner ads to brand awareness Bhinneka.com company according to a survey to member of Bhinneka.com forum. This type of research is descriptive and verification, using an online survey. The sampling technique is non probability sampling with purposive sampling. The sample in this study amounted to 100 people. Data analysis techniques in this study using simple linear regression analysis. The results of this study indicate that banner ads and brand awareness in the high category on the continuum line. The results of the correlation calculations, the variables of banner ads have a significant influence on brand awareness.