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ANALISIS PENGARUH FAKTOR KEPUTUSAN KONSUMEN DENGAN STRUCTURAL EQUATION MODELING PARTIAL LEAST SQUARE: Studi Kasus Konsumen Tempat Makan di Kota Bandung

Persaingan yang ketat diantara pengusaha kuliner yang terdapat di Kota Bandung, menimbulkan harapan bagi para pengusaha agar mampu bertahan dan terus berkembang dalam menjalankan usahanya. Faktor yang mempengaruhi keputusan konsumen diperlukan untuk menentukan target pemasaran. Faktor-faktor yang me...

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Bibliographic Details
Main Author:	Alfa, Alodya Ann Gita (Author)
Format:	Book
Published:	2017-02-28.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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