UPAYA MENINGKATKAN INTENT TO RENEW MEMBERSHIP MELALUI INVOLVEMENT, SERVICE QUALITY DAN PERCEIVED VALUE DI BANDUNG GIRI GAHANA GOLF & RESORT: Survey Terhadap Member Bandung Giri Gahana Golf & Resort
Bandung GiriGahana Golf & Resort merupakansalahsatucountry club yang dihadapkanpadapermasalahanrendahnyaniatparamembernyauntukmemperbaharuikeanggotaanmereka.Klubmemilikimasalahdalammempertahankan member setelahduatahunpertamabergabung, sementaraitumerekrut member barulebihsulitdanmahaldaripadame...
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2017-08-18.
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| Summary: | Bandung GiriGahana Golf & Resort merupakansalahsatucountry club yang dihadapkanpadapermasalahanrendahnyaniatparamembernyauntukmemperbaharuikeanggotaanmereka.Klubmemilikimasalahdalammempertahankan member setelahduatahunpertamabergabung, sementaraitumerekrut member barulebihsulitdanmahaldaripadamempertahankanpartisipan yang saatinisudahmenjadi member.Seiringdenganhaltersebutmakapenurunanjumlah member pun terjadi, masalahpenurunan member yang diakibatkanolehrendahnyakeinginanpartisipanuntukmemperbaharuikeanggotaanmerekamerupakanmasalah yang sedangdihadapiolehbeberapacountry club.Bandung GiriGahana Golf & Resort selaluberupayauntukmempertahankan member yang adasaatinidenganmelakukanberbagaiupayamelaluiberbagai program ataupun event-event untukmembuatpara member yang adatetapbertahan.Dalampenelitianini, variabelbebas (X) yang digunakanyaituinvolvement, service quality danperceived value. Variabelterikat (Y) dalampenelitianiniyaituintent to renew membership.Jenispenelitianyang digunakanadalahdeskripifverifikatifdanmetode yang digunakanadalahsurveidengantekniksistematic random sampling, makadiperolehsampeldenganjumlah 108 responden yang merupakan member di Bandung GiriGahana Golf & Resort. Teknikanalisis data danujihipotesis yang digunakanadalahpath analysis.Hasilpenelitianmenunjukkanbahwatingkatinvolvement danperceived value memilikipengaruhpositif terhadapintent to renew membership di Bandung GiriGahana Golf & Resort, sedangkanservice quality memilikipengaruhnegatifterhadapintent to renew membership di Bandung GiriGahana Golf & Resort,diharapkanpihak Bandung GiriGahana Golf & Resort terusmemperhatikansertameningkatkanketerlibatanpara member (involvement), danperceived value gunameningkatkanintent to renew membership. Kata Kunci : Involvement, Service Quality, Perceived Value, Intent to Renew Membership Bandung Giri Gahana Golf & Resort is one of the country clubs who faced the problem of the low intentions of its members to renew their membership. Clubs have problems in retaining members after the first two years of joining, whereas recruiting new members is more difficult and costly than maintaining current member. Along with this problem, the number of members decreased, this problem is a problem that faced by some country clubs. Bandung Giri Gahana Golf & Resort always strives to retain the existing members by making various efforts through various programs or events to make the existing members still join the club. . In this research, the independent variable (X) is involvement, service quality and perceived value, the dependent variable (Y) is intent to renew membership. This type of research is descriptive verification and the method used survey withsistematic random sampling technique, then obtained a sample with a total of 108 respondents who are members in Bandung Giri Gahana Golf & Resort. The data analysis technique and hypothesis testing used path analysis. The results showed that the level of involvement and perceived value has a positive effect on intent to renew membership in Bandung Giri Gahana Golf & Resort, whereas service quality has a negative effect on intent to renew membership in Bandung Giri Gahana Golf & Resort, therefore Bandung Giri Gahana Golf & Resort should continue to pay attention and increase the involvement level of the members and perceived value in order to increase intent to renew membership. Key Word : Involvement, Service Quality, Perceived Value, Intent to Renew Membership |
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| Item Description: | http://repository.upi.edu/31302/1/S_MPP_1300220_Title.pdf http://repository.upi.edu/31302/2/S_MPP_1300220_Abstract.pdf http://repository.upi.edu/31302/3/S_MPP_1300220_Table_of_content.pdf http://repository.upi.edu/31302/10/S_MPP_1300220_Chapter1.pdf http://repository.upi.edu/31302/5/S_MPP_1300220_Chapter2.docx http://repository.upi.edu/31302/6/S_MPP_1300220_Chapter3.pdf http://repository.upi.edu/31302/9/S_MPP_1300220_Chapter4.pdf http://repository.upi.edu/31302/7/S_MPP_1300220_Chapter5.pdf http://repository.upi.edu/31302/8/S_MPP_1300220_Bibliography.pdf |