PENGARUH PRODUCT INNOVATION TERHADAP PURCHASE INTENTION : Survei Terhadap Pengunjung yang Dine-In di Restoran The Potting Shed

• Main Author: Regita Geopani Putri, - (Author)
• Format: Book
• Published: 2019-08-16.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/40754/1/S_MPP_1500845_Title.pdf; http://repository.upi.edu/40754/2/S_MPP_1500845_Chapter1.pdf; http://repository.upi.edu/40754/3/S_MPP_1500845_Chapter2.pdf; http://repository.upi.edu/40754/4/S_MPP_1500845_Chapter3.pdf; http://repository.upi.edu/40754/5/S_MPP_1500845_Chapter4.pdf; http://repository.upi.edu/40754/6/S_MPP_1500845_Chapter5.pdf; http://repository.upi.edu/40754/7/S_MPP_1500845_Appendix.pdf
• Keywords: TX Home economics

Penelitian ini bertujuan untuk menganalisis pengaruh product innovation yang terdiri dari product quality, product packaging innovation, product uniqueness/variety, product advantage, novelty of product, new product composition, on the leading edge of current food trends, dan new ways of usage traditional food product terhadap purchase intention di The Potting Shed. Metode penelitian yang digunakan yaitu explanatory survey dengan pendekatan cross sectional method dengan jumlah sampel sebanyak 200 yang terdiri pengunjung yang dine-in di Restoran The Potting Shed. Teknik analisis data yang digunakan adalah teknik analisis jalur. Pelaksanaan product innovation di The Potting Shed berada pada kategori tinggi dan purchase intention pengunjung berada pada kategori tinggi. Product innovation yang terdiri dari product quality, product uniqueness/variety, product advantage, dan novelty of product, memiliki pengaruh postif terhadap purchase intention dengan sub variabel product quality memiliki pengaruh tertinggi dimana The Potting Shed berhasil menciptakan inovasi baru dengan kualitas yang baik dalam makanan yang ditawarkan. Hasil penelitian menunjukan terdapat pengaruh yang signifikan antara product innovation terhadap purchase intention.;--This study aims to analyze the influence of product innovation that consists of product quality, innovation product packaging, product uniqueness / variety, product advantage, novel product, composition of the leading edge of current food trends, and traditional new ways of usage on purchase intention in The Potting Shed. Method of this research is explanatory survey with cross sectional approach, with the number of samples are 200 that consist of consumer who dine-in at Restaurant The Potting Shed. Data analysis technique used is the path analysis technique. Implementation of product innovation in The Potting Shed is on the high category and consumer purchase intention is in the high category. Product innovation that consists of product quality, product uniqueness / variety, product advantage, and novelty of products, gives positive impact on purchase intention. Product quality has the highest impact, where The Potting Shed succeded in creating new food innovation with good quality that offered. The results showed there was significant impact between product innovation and purchase intention.