ANALISIS HUBUNGAN ANTARA KARAKTERISTIK WISATAWAN DENGAN MOTIVASI BERBAGI PENGALAMAN MELALUI MEDIA SOSIAL KETIKA MENGINAP DI UPSCALE HOTEL KOTA BANDUNG

• Main Author: Sofia Zahara Safari, - (Author)
• Format: Book
• Published: 2019-10-04.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/43226/1/S_MRL_1505483_Title.pdf; http://repository.upi.edu/43226/2/S_MRL_1505483_Chapter1.pdf; http://repository.upi.edu/43226/3/S_MRL_1505483_Chapter2.pdf; http://repository.upi.edu/43226/4/S_MRL_1505483_Chapter3.pdf; http://repository.upi.edu/43226/5/S_MRL_1505483_Chapter4.pdf; http://repository.upi.edu/43226/6/S_MRL_1505483_Chapter5.pdf; http://repository.upi.edu/43226/7/S_MRL_1505483_Appendix.pdf
• Keywords: BF Psychology; GV Recreation Leisure

ABSTRAK Perkembangan teknologi khususnya di bidang internet dan media sosial telah mengubah banyak cara mengenai penyebarluasan informasi maupun pengalaman perjalanan seseorang. Perangkat media sosial memudahkan wisatawan dalam berbagi pengalaman mereka secara online jauh lebih mudah dari masa lalu. Berbagi pengalaman melalui media sosial ketika sedang melakukan perjalanan merupakan fenomena yang berkembang saat ini dan dilakukan oleh siapapun dengan karakteristik yang berbeda-beda. Tujuan pada penelitian ini adalah untuk mengetahui hubungan antara karakteristik wisatawan yang berbagi pengalaman menginap di upscale hotel di Kota Bandung melalui media sosial dengan motivasi berbagi (sharing motivation). Metode penelitian yang digunakan pada penelitian ini adalah dengan pendekatan kuantitatif, dengan teknik pengambilan sampel menggunakan convenience sampling. Analisis tabulasi silang dan uji chi-square digunakan untuk mencari hubungan antar variabel. Dalam penelitian ini, pengumpulan data diperoleh melalui kuesioner yang disebar kepada 200 responden yang pernah menginap di upscale hotel di Kota Bandung dan membagikan pengalaman menginapnya melalui media sosial Instagram atau TripAdvisor. Berdasarkan hasil penelitian, dapat diketahui bahwa tidak ditemukan hubungan antara karakteristik wisatawan dengan motivasi berbagi. Seiring perkembangan media sosial di tengah industri akomodasi banyak membantu wisatawan lain dalam memilih produk layanan yang baik melalui unggahan wisatawan lain, sehingga dapat membantu dalam memberikan gambaran mengenai pengalaman yang mereka rasakan. Kata kunci: media sosial, motivasi berbagi, motivasi, berbagi pengalaman, upscale hotel, instagram, tripadvsior. ABSTRACT Technological developments, especially in internet and social media has already changed a lot of ways about dissemination oe someone's travel experiences. Social media platforms make tourist to share their experiences online easier than in the past. Sharing experiences through social media while traveling is a phenomenon that is currently developing at this time and is carried out by anyone with different characteristics. The purpose of this study is to determine the relationship between the characteristics of tourists who share the experience of staying in an upscale hotel in Bandung through social media with the motivation of sharing (sharing motivation). The research method used in this study is a quantitative approach, with sampling techniques using convenience sampling. Cross tabulation analysis and chi-square test were used to look for relationships between variables. In this study, data collection was obtained through a questionnaire distributed to 200 respondents who had stayed at an upscale hotel in the city of Bandung and shared their stay experience through social media Instagram or TripAdvisor. Based on the results of the study, it can be seen that there is no relationship between the characteristics of tourists with sharing motivation. Along with the development of social media in the middle of the accommodation industry, many help other tourists in choosing good service products through uploads of other tourists, so that it can help in giving an overview of the experiences they feel. Keywords: social media, sharing motivation, sharing experience, motivation, upscale hotel, instagram, TripAdvisor.