PENGARUH BRAND IMAGE DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA KONSUMEN PENGGUNA KOSMETIK WARDAH DI KOTA BANDUNG

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan perceived value terhadap purchase intention pada konsumen pengguna kosmetik Wardah di Kota Bandung. Pendekatan penelitian menggunakan pendekatan kuantitatif. Jumlah responden dalam penelitian ini sebanyak 350 orang konsumen pengguna...

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Bibliographic Details
Main Author:	Wine Alfath Indriyani Ilmaris, - (Author)
Format:	Book
Published:	2020-01-13.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
Tags:	Add Tag No Tags, Be the first to tag this record!

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