PENGARUH PERCEIVED SERVICE QUALITY DAN SWITCHING COST TERHADAP CUSTOMER LOYALTY : Survei terhadap Pengguna Layanan IM3 Ooredoo di Indonesia
Perkembangan komunikasi mengakibatkan pengguna perangkat seluler di Indonesia semakin meningkat. Hal ini menyebabkan industri penyedia layanan telekomunikasi menjadi sebuah kebutuhan utama di masyarakat, sehingga IM3 Ooredoo menghadapi persaingan yang kuat dalam mempertahankan loyalitas pelanggan. S...
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Main Author: | Dhia Annisa Hidayaturrakhma, - (Author) |
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Format: | Book |
Published: |
2019-12-06.
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Online Access: | Link Metadata |
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