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PENGARUH EXPERIENTIAL VALUE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MODERATING (survei terhadap pelanggan Lawangwangi creative space cafe)

ABSTRAK: Penelitian ini dilakukan untuk mengidentifikasi pengaruh experiential value terhadap customer loyalty dengan customer satisfaction sebagai variabel moderating. Teknik analisis yang digunakan adalah analisis regresi berganda MRA (Moderated Regression Analysis) dengan sampel sebanyak 112 resp...

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Bibliographic Details
Main Author:	Rani Trismayanti, - (Author)
Format:	Book
Published:	2017-10-30.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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