PENGARUH FASHION SELF-CONGRUITY TERHADAP BRAND LOYALTY YANG DIMEDIASI CONSUMER BRAND ENGAGEMENT MEREK NIKE PADA REMAJA DI KOTA BANDUNG

Penelitian ini bertujuan untuk mengetahui pengaruh fashion self-congruity terhadap brand loyalty yang dimediasi consumer brand engagement pada remaja di Kota Bandung yang pernah membeli produk Nike. Pada penelitian ini, partisipan (N=300, jenis kelamin; usia; tingkat pendidikan; tempat membeli produ...

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Bibliographic Details
Main Author:	Jordy Alexander Fabian Adityo, - (Author)
Format:	Book
Published:	2020-08-19.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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