PENGARUH GREEN BRAND POSITIONING, ATTITUDE, DAN KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION (Studi Kasus pada Konsumen di Work Coffee)
This study looks at the phenomenon on environmental issues that are now taking place. In an effort to care about the environment, a coffee shop in Bandung, Work Coffee strives to conduct its business by reducing the adverse risks to the environment. This research aims to look at the influence of gre...
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| Format: | Book |
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2020-08-31.
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| Online Access: | Link Metadata |
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