PENGARUH GREEN BRAND POSITIONING, ATTITUDE, DAN KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION (Studi Kasus pada Konsumen di Work Coffee)

• Yazar: Nurhidayatul Haq, - (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2020-08-31.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This study looks at the phenomenon on environmental issues that are now taking place. In an effort to care about the environment, a coffee shop in Bandung, Work Coffee strives to conduct its business by reducing the adverse risks to the environment. This research aims to look at the influence of gre...