PERAN INFORMATION SEARCH INTENTION SEBAGAI MEDIATOR ANTARA PRODUCT DAN CHANNEL RELATED FACTORS TERHADAP PURCHASE INTENTION

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh product related factors dan channel related factors terhadap purchase intention yang dimediasi oleh information search intention. Studi kasus pada penelitian ini mengambil sample dua VHO (Virtual Hotel Operation) yang beroperasi di Indone...

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Bibliographic Details
Main Author:	Ananda Putri Pertiwi, - (Author)
Format:	Book
Published:	2020-10-22.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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