ANALISIS CITRA MEREK, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Mayoutfit Bandung)

The Covid-19 pandemic that has occurred since December 2019 has also hit the micro, small and medium enterprises (UMKM) sector, especially in the fashion sector. Since the discovery of positive cases of Covid-19 in Indonesia, it has had an impact on consumer demand for fashion needs and this demand...

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Main Author: Anita Dewi Rachmawati, - (Author)
Format: Book
Published: 2021-03-24.
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