Kecenderungan Impulsive Buying pada Mahasiswa di Kota Bandung

• Main Author: Mohammad Rifky Dharmawan, - (Author)
• Format: Book
• Published: 2020-10-21.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/62395/7/S_Psi_1306573_Title%20%281%29.pdf; http://repository.upi.edu/62395/2/S_Psi_1306573_Chapter%201%20%281%29.pdf; http://repository.upi.edu/62395/3/S_Psi_1306573_Chapter%202%20%281%29.pdf; http://repository.upi.edu/62395/4/S_Psi_1306573_Chapter%203%20%281%29.pdf; http://repository.upi.edu/62395/5/S_Psi_1306573_Chapter%204%20%281%29.pdf; http://repository.upi.edu/62395/6/S_Psi_1306573_Chapter%205%20%281%29.pdf; http://repository.upi.edu/62395/1/S_Psi_1306573_Appendix%20%281%29.pdf
• Keywords: BF Psychology; L Education (General)

This study aims to determine the tendency of impulsive buying to students in the city of Bandung. The research method used is a quantitative method with participants totaling 266 students in the city of Bandung. The instrument in this study used an instrument made by Putri (2019) based on the impulsive buying aspects of Verplanken and Herabadi (2001) to measure impulsive buying. The data analysis technique used in this study is t-test. The results show that the level of impulsive buying during the pandemic period for students in the city of Bandung is low category.