Kecenderungan Impulsive Buying pada Mahasiswa di Kota Bandung

• Yazar: Mohammad Rifky Dharmawan, - (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2020-10-21.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This study aims to determine the tendency of impulsive buying to students in the city of Bandung. The research method used is a quantitative method with participants totaling 266 students in the city of Bandung. The instrument in this study used an instrument made by Putri (2019) based on the impuls...