PENGARUH POINT OF PURCHASE COMMUNICATION TERHADAP IMPULSE BUYING

PENGARUH POINT OF PURCHASE COMMUNICATION TERHADAP IMPULSE BUYING

Latar belakang penelitian ini didasari oleh fenomena semakin tingginya perilaku impulse buying di Indonesia yang dapat dimanfaatkan oleh pemasarritel modern untuk meningkatkan penjualan melalui media point of purchase communication. Lotte Mart yang memiliki ambisi untuk menjadi pemimpin persaingan h...

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Bibliographic Details
Main Author:	Aldhilla, Mochamad Ridho (Author)
Format:	Book
Published:	2014-01-22.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
Tags:	Add Tag No Tags, Be the first to tag this record!

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