PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP PURCHASE INTENTION

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image dan Brand Trust terhadap Purchase Intention. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan penggambaran dan pemaparan variabel-variabel yang diteliti dan kemudian ditarik kesimpulan. Variabel terikat dalam pe...

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Bibliographic Details
Main Author:	Indri Nuraini Hasanah, - (Author)
Format:	Book
Published:	2022-01-28.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
Tags:	Add Tag No Tags, Be the first to tag this record!

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