PENGARUH SERVICE CONVENIENCE DAN LIFESTYLE TERHADAP IMPULSE BUYING MELALUI ELECTRONIC WORD OF MOUTH
Impulse buying has become a part of today's society, supported by increasingly advanced information technology and the ongoing COVID-19 situation. The change in one's shopping style from offline to online makes a person's impulsive power increase. The phenomenon of planned purchases i...
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2022-07-26.
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