PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION : Studi pada Pengguna ShopeePay di Indonesia

• Main Author: Rayna Fiona Fridashaina, - (Author)
• Format: Book
• Published: 2022-08-25.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/81997/1/S_MBS_1800851_Title.pdf; http://repository.upi.edu/81997/2/S_MBS_1800851_Chapter1.pdf; http://repository.upi.edu/81997/3/S_MBS_1800851_Chapter2.pdf; http://repository.upi.edu/81997/4/S_MBS_1800851_Chapter3.pdf; http://repository.upi.edu/81997/5/S_MBS_1800851_Chapter4.pdf; http://repository.upi.edu/81997/6/S_MBS_1800851_Chapter5.pdf; http://repository.upi.edu/81997/7/S_MBS_1800851_Appendix.pdf
• Keywords: HF Commerce; L Education (General)

This study aims to obtain an overview of the perceived usefulness of the continuance intention of the study on ShopeePay users in Indonesia. The type of research used is descriptive verification, and the method used is an explanatory survey with a systematic random sampling technique with a total of 109 respondents with the object of research being ShopeePay users on Instagram followers @shopeepay_id. The data analysis technique used is simple regression analysis using IBM SPSS version 24.0 for windows. The findings obtained in this study indicate that the perceived usefulness variable has a significant effect on continuance intention, where the level of perceived usefulness is in the good category. Based on the results of this study, it can be concluded that the higher the level of perceived usefulness, the higher the continuance intention felt by the user.