PENGARUH USER GENERATED CONTENT INSTAGRAM TERHADAP EKSPEKTASI WISATAWAN GENERASI Z STUDI PADA #thegreatasiaafrica

• Main Author: Lisda Lestari, - (Author)
• Format: Book
• Published: 2022-07-26.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/84817/1/S_MRL_1806951_Title.pdf; http://repository.upi.edu/84817/2/S_MRL_1806951_Chapter1.pdf; http://repository.upi.edu/84817/3/S_MRL_1806951_Chapter2.pdf; http://repository.upi.edu/84817/4/S_MRL_1806951_Chapter3.pdf; http://repository.upi.edu/84817/5/S_MRL_1806951_Chapter4.pdf; http://repository.upi.edu/84817/6/S_MRL_1806951_Chapter5.pdf; http://repository.upi.edu/84817/7/S_MRL_1806951_Appendix.pdf
• Keywords: L Education (General); LA History of education

The purpose of this study is to identify and analyze the effect of User Generated Content with the hashtag #thegreatasiaafrica on the expectations of generation Z tourists in particular to determine how their expectations are after seeing content with the hashtag #thegreatasiaafrica, then compare their expectations with the reality after visiting The Great Asia Africa. The research method uses descriptive analysis, with analysis using simple linear regression. The sample of this study is Generation Z who are 18-24 years old with a total of 100 respondents. Data collection was obtained by distributing questionnaires in the form of Google through social media Instagram, Twitter and WhatsApp. Primary data obtained in the form and converted into interval data using the Method of Successive Interval (MSI). Then determine the ranking range of the questionnaire using a continuum line. In addition, secondary data was obtained from journal articles, books, and online news. The results of this study are User Generated Content #thegreatasiaafrica has a significant effect on the creation of generation Z tourist expectations. Contributions for tourism attraction managers, to pay more attention to User Generated Content with the hashtag #thegreatasiaafrica, because generation Z believes in UGC in the form of previous tourist experiences and becomes expectation formation factor that becomes the decision to visit.