NTERNATIONAL STUDENTS' E-LEARNING SATISFACTION DURING THE COVID-19 PANDEMIC AT UNIVERSITAS PENDIDIKAN INDONESIA (Survey on International Students at UPI)
In terms of marketing, students are the "ultimate customers" of education services. Considering the increasing role of international students, Indonesian universities aim to fulfill the government's purpose of luring more international students into studying in the country. Therefore,...
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2022-07-28.
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| Summary: | In terms of marketing, students are the "ultimate customers" of education services. Considering the increasing role of international students, Indonesian universities aim to fulfill the government's purpose of luring more international students into studying in the country. Therefore, universities need to measure international students' satisfaction. However, for the last two years, COVID-19 caused the changing learning policy in Indonesia to the E-learning format and hugely affected students' mobility. Following it, the E-learning satisfaction of students has become one of the most important objects for learning. The purpose of this study is to examine the level of E-Learning satisfaction of international students at UPI during COVID-19 and to find out whether the predictors, namely Interaction and E-Learning quality, influence the E-Learning Satisfaction of international students. The population in this study is 43 and represented by undergraduate and postgraduate international students at UPI who took degree programs during the COVID-19 pandemic. The probability (random) sampling technique was applied, and Slovin's formula calculated the sample of 39. The reliability of the data was tested with Cronbach's alpha (α) coefficient of 0,950 passed the critical point of 0,7. The validity of the data was tested with the Pearson correlation test, which showed a level of significance of less than 0,05. The normal distribution of the data was tested with Skewness and Kurtosis coefficients that lay in a range of ±3. Quantitative research methods, namely One-Sample T-Test and F-test as part of multiple regression tests, were used to analyze the data and verify hypotheses. The study results showed that international students at UPI were satisfied with online learning at UPI during COVID-19. The findings showed that Interaction, including four dimensions, and E-Learning quality, which consists of Technological characteristics and Instructor characteristics, together and separately have a significant positive influence on E-Learning Satisfaction. At the same time, it has been detected that Interaction has a more significant effect on E-Learning satisfaction than E-Learning quality. |
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| Item Description: | http://repository.upi.edu/86179/1/T_MMB_2010466_Title.pdf http://repository.upi.edu/86179/2/T_MMB_2010466_Chapter1.pdf http://repository.upi.edu/86179/3/T_MMB_2010466_Chapter2.pdf http://repository.upi.edu/86179/4/T_MMB_2010466_Chapter3.pdf http://repository.upi.edu/86179/5/T_MMB_2010466_Chapter4.pdf http://repository.upi.edu/86179/6/T_MMB_2010466_Chapter5.pdf http://repository.upi.edu/86179/7/T_MMB_2010466_Appendix.pdf |