PENGARUH LAYANAN SISTEM RESERVASI TERHADAP MINAT TAMU DALAM MENGINAP DI CIKOLE JAYAGIRI RESORT KABUPATEN BANDUNG BARAT

• Main Author: Ervina Mega Purnama, - (Author)
• Format: Book
• Published: 2021-11-29.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

Penelitian ini bertujuan untuk mengetahui pengaruh layanan sistem reservasi terhadap minat tamu dalam menginap serta sebagai dasar kajian analitis untuk pengembangan hotel management system khususnya segi layanan sistem reservasi di Cikole Jayagiri Resort. Layanan sistem reservasi (X) diukur dengan dimensi structure and ease of use, reputation accuracy and security, usefulness, information content, skills and responsiveness. Kemudian minat tamu menginap (Y) diukur dengan dimensi Interest. Penelitian ini menggunakan pendekatan kuantitatif menggunakan analisis data statistika yang sifatnya adalah regresi linier sederhana dengan bantuan aplikasi IBM SPSS Statistics versi 22. Data dikumpulkan melalui penyebaran kuisioner secara online menggunakan teknik purposive sampling. Dengan pertimbangan sampel untuk penelitian ini yaitu tamu yang pernah menginap dan melakukan reservasi via online di Cikole Jayagiri Resort periode kunjungan 2019 - 2021 yang diperoleh sebanyak 160 responden. Hasil penelitian menunjukkan: 1) Layanan sistem reservasi di Cikole Jayagiri Resort Kabupaten Bandung Barat termasuk dalam kategori tinggi; 2) Minat tamu dalam menginap termasuk ke dalam kategori sangat tinggi; 3) Terdapat pengaruh yang positif dan signifikan pada variabel layanan sistem reservasi terhadap minat tamu menginap dengan kontribusi sebesar 58.4%, sedangkan sisanya yaitu sebesar 41.6% dipengaruhi oleh variabel lain yang tidak diteliti. This study aims to determine the effect of reservation system services on the interest of guest stay and obtain a base for analytical studies for developing a hotel management system, especially of reservation system services at Cikole Jayagiri Resort. Reservation system service (X) is measured by five dimensions i.e. structure and ease of use, reputation accuracy and security, usefulness, information content, skills, and responsiveness. Also, the interest of guest stay (Y) is measured by the Interest dimension. This study uses a quantitative approach using statistical data analysis which is a simple linear regression with the help of the IBM SPSS Statistics version 22 application. The data were collected by distributing online questionnaires using the purposive sampling technique. Considering the sample for this study specifically, guests who have stayed and made online reservations for the 2019 - 2021 visit period at Cikole Jayagiri Resort with responses from 160 respondents. The results of this study showed that: 1) the reservation system service at Cikole Jayagiri Resort West Bandung Regency had a high category, 2) the interest of guest stay had a very high category, and 3) there is a positive and significant effect on the reservation system service variable on the interest of guest stay with the contribution is 58.4%, while the residual is 41.6% that affected by other variables that not examined.

Item Description

http://repository.upi.edu/86541/1/S_MRL_1700965_Title.pdf
http://repository.upi.edu/86541/2/S_MRL_1700965_Chapter1.pdf
http://repository.upi.edu/86541/3/S_MRL_1700965_Chapter2.pdf
http://repository.upi.edu/86541/4/S_MRL_1700965_Chapter3.pdf
http://repository.upi.edu/86541/5/S_MRL_1700965_Chapter4.pdf
http://repository.upi.edu/86541/6/S_MRL_1700965_Chapter5.pdf
http://repository.upi.edu/86541/7/S_MRL_1700965_Appendix.pdf