PENGARUH LITERASI EKONOMI DAN SELF-CONTROL TERHADAP PERILAKU KONSUMEN PADA MAHASISWA : Survei pada Mahasiswa Aktif Universitas Pendidikan Indonesia Kampus Bumi Siliwangi Tahun 2022)

• Main Author: Inda Rahayu, - (Author)
• Format: Book
• Published: 2023-01-17.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/89868/1/S_PEK_1801467_Title.pdf; http://repository.upi.edu/89868/2/S_PEK_1801467_Chapter%201.pdf; http://repository.upi.edu/89868/3/S_PEK_1801467_Chapter%202.pdf; http://repository.upi.edu/89868/4/S_PEK_1801467_Chapter%203.pdf; http://repository.upi.edu/89868/5/S_PEK_1801467_Chapter%204.pdf; http://repository.upi.edu/89868/6/S_PEK_1801467_Chapter%205.pdf; http://repository.upi.edu/89868/7/S_PEK_1801467_Appendix.pdf
• Keywords: L Education (General)

ABSTRAK Penelitian ini dilatarbelakangi oleh perilaku konsumen mahasiswa aktif Universitas Pendidikan Indonesia Kampus Bumi Siliwangi yang cenderung irasional. Tujuan penelitian ini untuk mengetahui pengaruh literasi ekonomi dan self-control terhadap perilaku konsumen. Metode penelitian yang digunakan yaitu survei eksplanatori. Populasi penelitian yaitu mahasiswa UPI Kampus Bumi Siliwangi, dengan menggunakan teknik simple random sampling diperoleh sampel sebanyak 394 orang. Alat pengumpulan data menggunakan tes dan angket. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan (1) tingkat perilaku konsumen mahasiswa berada pada kategori sedang, tingkat literasi ekonomi berada pada kategori sedang, dan tingkat self-control berada pada kategori sedang, (2) literasi ekonomi tidak berpengaruh terhadap perilaku konsumen, (3) self-control berpengaruh terhadap perilaku konsumen. ABSTRACT This research is motivated by consumer behavior among active students at The Bumi Siliwangi Indonesia University of Education, whereby tends to be irrational. This research aims to determine the effect of economic literacy and self-control on consumer behavior, and used an explanatory survey as the research method. The population in this study were all students of UPI Bumi Siliwangi. The sample of this research is equal to 394 students and was obtained by simple random sampling technique. This research used a economic literacy test and questionnaire as an instrument for collecting data. The data analysis technique used multiple linear regression analysis. This research showed that (1) the level of student consumer behavior, economic literacy, and self-control are moderate, (2) economic literacy has no significant effect on consumer behavior, (3) self-control has significant effect on consumer behavior.