PENGARUH BRAND IMAGE DAN BRAND PREFERENCE TERHADAP REPURCHASE INTENTION (PENGGUNA SMARTPHONE LENOVO DI INDONESIA)

Penelitian ini bertujuan untuk memperoleh gambaran dari brand image, brand preference dan repurchase intention serta pengaruh dari brand image dan brand preference terhadap repurchase intention Pengguna Smartphone Lenovo di Indonesia. Penelitian ini menggunakan metode deskriptif dan verifikatif deng...

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Bibliographic Details
Main Author:	Nurhaliza Novianty, - (Author)
Format:	Book
Published:	2023-01-27.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
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