PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI KASEPUHAN CIPTAGELAR KABUPATEN SUKABUMI

• Main Author: Arya Syah Jenar, - (Author)
• Format: Book
• Published: 2023-01-31.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

Penelitian ini bertujuan untuk mengetahui gambaran dari Customer Experience dan Revisit Intention wisatawan saat berkunjung ke Kasepuhan Ciptagelar. Dalam penelitian ini variabel independen (X) yang digunakan yaitu Customer Experience dengan sub variabel sensory experience, emotional experience dan social experience. Variabel dependen (Y) yang digunakan adalah Revisit Intention dengan sub variabel the willingness to revisit dan recommend it to other. Jenis penelitian yang digunakan adalah kuantitatif dengan metode yang digunakan adalah pendekatan deskriptif, menggunakan teknik sampling convenience sampling dengan jumlah sampel sebanyak 106 responden. Teknik yang digunakan adalah regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa customer experience secara garis kontinum berada pada kategori sangat tinggi dengan dimensi social experience memperoleh skor tertinggi dibandingkan sensory dan emotional experience. Untuk variabel revisit intention terletak pada garis kontinum dengan kategori sangat tinggi, dengan dimensi the willingness to revisit mendapatkan skor tertinggi lalu disusul oleh dimensi recommend it to others. Secara simultan variabel customer experience berpengaruh positif namun berada pada tingkatan sangat rendah terhadap variabel revisit intention. Besarnya kontribusi variabel customer experience terhadap variabel revisit intention sebesar 14.6% dan. 85.4% dijelaskan dengan variabel lain diluar dari penelitian ini. This study aims to find out the description of tourists' Customer Experience and Revisit Intention when visiting Kasepuhan Ciptagelar. In this study, the independent variable (X) used was Customer Experience with sensory experience, emotional experience and social experience sub-variables. The dependent variable (Y) used is Revisit Intention with the sub-variables the willingness to revisit and recommend it to other. The type of research used is quantitative with the method used is a descriptive approach, using a convenience sampling sampling technique with a total sample of 106 respondents. The technique used is simple linear regression. The results of this study indicate that customer experience in a continuum line is in the very high category with the social experience dimension obtaining the highest score compared to sensory and emotional experience. The variable of revisit intention lies on a continuum line with a very high category, with the willingness to revisit dimension getting the highest score, followed by the recommend it to others dimension. Simultaneously, the customer experience variable has a positive effect but is very low on the revisit intention variable. The magnitude of the contribution of the customer experience variable to the revisit intention variable is 14.6% and. 85.4% is explained by other variables outside of this study.

Item Description

http://repository.upi.edu/90394/1/S_MRL_1701211_Title.pdf
http://repository.upi.edu/90394/2/S_MRL_1701211_Chapter1.pdf
http://repository.upi.edu/90394/3/S_MRL_1701211_Chapter2.pdf
http://repository.upi.edu/90394/4/S_MRL_1701211_Chapter3.pdf
http://repository.upi.edu/90394/5/S_MRL_1701211_Chapter4.pdf
http://repository.upi.edu/90394/6/S_MRL_1701211_Chapter5.pdf
http://repository.upi.edu/90394/7/S_MRL_1701211_Appendix.pdf