MODEL PARIWISATA HALAL INDONESIABERBASIS MEMORABLE HALAL TRAVEL EXPERIENCE: Studi Empiris pada Lima Destinasi Pariwisata Halal Unggulan Indonesia

• Main Author: Sumaryadi, - (Author)
• Format: Book
• Published: 2021-10-19.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/90485/1/D_IMN_176949_Title.pdf; http://repository.upi.edu/90485/2/D_IMN_176949_Chapter1.pdf; http://repository.upi.edu/90485/3/D_IMN_176949_Chapter2.pdf; http://repository.upi.edu/90485/4/D_IMN_176949_Chapter3.pdf; http://repository.upi.edu/90485/5/D_IMN_176949_Chapter4.pdf; http://repository.upi.edu/90485/6/D_IMN_176949_Chapter5.pdf; http://repository.upi.edu/90485/7/D_IMN_176949_Appendix.pdf
• Keywords: L Education (General)

Penelitian ini berusaha untuk mengeksplorasi bukti empiris tentang keterkaitan antara Islam, pariwisata, dan behavioral intention pada pariwisata halal yang sedang tumbuh pesat. Tujuan penelitian ini adalah untuk memverifikasi variabel yang berpengaruh secara langsung terhadap memorable halal travel experience dan niat berwisata kembali di masa datang, serta peran mediasi memorable halal travel experience dalam membangun model pariwisata halal Indonesia. Penelitian kuantitatif ini dilakukan dengan menanyakan langsung kepada 476 wisatawan mancanegara muslim yang berkunjung ke lima destinasi unggulan pariwisata halal Indonesia dengan menggunakan kuesioner. Hasil analisis SEM menunjukkan bahwa pengalaman kreatif berpengaruh signifikan terhadap memorable halal travel experience; atribut Islami destinasi dan memorable halal travel experience berpengaruh signifikan terhadap niat berwisata kembali di masa datang; dan kualitas destinasi berpengaruh signifikan secara negatif terhadap niat berwisata kembali di masa datang. Penelitian ini juga membuktikan bahwa memorable halal travel experience mampu memediasi pengaruh pengalaman kreatif terhadap niat berwisata kembali di masa datang. Implikasi praktis dari penelitian ini menunjukkan pentingnya pengalaman kreatif dan memorable halal travel experience dalam meningkatkan niat berwisata kembali di masa datang sebagai upaya menciptakan daya saing pariwisata halal Indonesia. Kata kunci: creative experience, future travel intention, Islamic attributes of destination, memorable halal travel experience, quality of destination, halal tourism This research seeks to explore empirical evidence about the relation among Islam, tourism, and behavioral intention in halal tourism which is growing fast. The objective of this research was to verify both the variables that influence memorable halal travel experience and future travel intention and the mediating role of memorable halal travel experience in developing an Indonesian halal tourism model. This quantitative research was conducted by asking 476 Muslim foreign tourists who visited five leading Indonesian halal destinations using a questionnaire. The results of SEM analysis showed that creative experience had a significant effect on memorable halal travel experiences; Islamic attribute of destination and memorable halal travel experience had a significant effect on future travel intention; and quality of destination has a significant negative effect on future travel intention. This research also proved that memorable halal travel experiences had a mediation role on the effect of creative experience on future travel intentions. The practical implications of this research showed the importance of creative experiences and memorable halal travel experiences in increasing future travel intentions as an effort to create the competitiveness of Indonesia's halal tourism. Keywords: creative experience, future travel intention, Islamic attributes of destination, memorable halal travel experience, quality of destination, halal tourism