PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP KEPUASAN SERTA LOYALITAS WISATAWAN PUNCAK GANTOLE CIHAMPELAS KABUPATEN BANDUNG BARAT

• Main Author: Fifit Sulisnawati, - (Author)
• Format: Book
• Published: 2023-04-17.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/90765/1/S_MRL_1902555_Title.pdf; http://repository.upi.edu/90765/2/S_MRL_1902555_Chapter%201.pdf; http://repository.upi.edu/90765/3/S_MRL_1902555_Chapter%202.pdf; http://repository.upi.edu/90765/4/S_MRL_1902555_Chapter%203.pdf; http://repository.upi.edu/90765/5/S_MRL_1902555_Chapter%204.pdf; http://repository.upi.edu/90765/6/S_MRL_1902555_Chapter%205.pdf; http://repository.upi.edu/90765/7/S_MRL_1902555_Appendix.pdf
• Keywords: L Education (General)

Puncak Gantole merupakan salah satu destinasi wisata yang diminati di Kabupaten Bandung Barat. Namun ternyata masih terdapat masalah mengenai kepuasan pengunjung mengenai fasilitas dan aksesibilitasnya, untuk itu Puncak Gantole melakukan peningkatan terhadap fasilitas dan Aksesibilitas. Penelitian ini bertujuan untuk mengevaluasi pengaruh fasilitas dan aksesibilitas terhadap kepuasan wisatawan dan loyalitas wisatawan yang berkunjung ke Puncak Gantole, KBB. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan menggunakan teknik analisis jalur (Path Analysis). Sampel penelitian diambil dari populasi wisatawan domestik yang pernah mengunjungi Puncak Gantole dengan, populasi tidak diketahui sehingga jumlah sampel diperoleh sebanyak 137. Data yang diperoleh kemudian dianalisis menggunakan alat analisis jalur (Path Analysis) yang diolah dengan menggunakan IBM SPSS (Statistical Product & Service Solution) versi 26. Berdasarkan hasil penelitian, dapat disimpulkan bahwa: 1) terdapat pengaruh signifikan antara fasilitas terhadap kepuasan 2) terdapat pengaruh signifikan antara aksesibilitas terhadap kepuasan 3) terdapat pengaruh signifikan antara fasilitas dan aksesibilitas terhadap kepuasan 4) terdapat pengaruh signifikan antara kepuasan terhadap loyalitas wisatawan. 5) terhadap pengaruh signifikan antara fasilitas terhadap loyalitas melalui kepuasan 6) terdapat pengaruh signifikan antara aksesibilitas terhadap loyalitas melalui kepuasan. 7) terdapat pengaruh signifikan antara fasilitas dan aksesibilitas terhadap loyalitas wisatawan melalui kepuasan. Puncak Gantole is one of the popular tourist destinations in West Bandung Regency. However, there are still issues regarding visitor satisfaction with its facilities and accessibility. To address this, Puncak Gantole has made improvements to its facilities and accessibility. This research aims to evaluate the influence of facilities and accessibility on tourist satisfaction and loyalty among visitors to Puncak Gantole , West Bandung Regency. The research approach used is a quantitative approach, employing path analysis as the analytical technique. The research sample was taken from the population of domestic tourists who have visited Puncak Gantole. The population size is unknown, resulting in a sample size of 137. The data obtained were then analyzed using path analysis tools, processed using IBM SPSS (Statistical Product & Service Solution) version 26. Based on the research findings, it can be concluded that: 1) there is a significant influence of facilities on satisfaction, 2) there is a significant influence of accessibility on satisfaction, 3) there is a significant influence of facilities and accessibility on satisfaction, 4) there is a significant influence of satisfaction on tourist loyalty, 5) there is a significant influence of facilities on loyalty through satisfaction, 6) there is a significant influence of accessibility on loyalty through satisfaction, 7) there is a significant influence of facilities and accessibility on tourist loyalty through satisfaction.