PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE HOTEL GRAND PREANGER BANDUNG : Survei Pada Tamu Bisnis Yang Menggunakan Meeting PackageHotel Grand Preanger Bandung

MICE (meetings, incentive, convention and exhibition) industry is one part of the tourism sector is currently experiencing rapid development. MICE events not only generate income for the parties directly related to MICE events, but also involves a lot of indirect economic actors. So is the MICE indu...

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Bibliographic Details
Main Author: Nogus Pahliawan, - (Author)
Format: Book
Published: 2010-08-12.
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