PERANCANGAN USER EXPERIENCE DESIGN WEBSITE UNTUK MEMASARKAN BARANG YANG MENJELANG EXPIRED GUNA MENGURANGI FOOD WASTE DI INDONESIA

• Main Author: Nur Indah Nopriska Rizaldi, - (Author)
• Format: Book
• Published: 2023-07-28.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upi.edu/97854/1/S_PSTI_1903533_Title.pdf; http://repository.upi.edu/97854/2/S_PSTI_1903533_Chapter%201.pdf; http://repository.upi.edu/97854/3/S_PSTI_1903533_Chapter%202.pdf; http://repository.upi.edu/97854/4/S_PSTI_1903533_Chapter%203.pdf; http://repository.upi.edu/97854/5/S_PSTI_1903533_Chapter%204.pdf; http://repository.upi.edu/97854/6/S_PSTI_1903533_Chapter%205.pdf; http://repository.upi.edu/97854/7/S_PSTI_1903533_Appendix.pdf
• Keywords: L Education (General); T Technology (General)

Indonesia menempati urutan ke-3 di dunia sebagai penghasil sampah makanan atau tingkat food loss dan food waste terbesar di dunia setelah negara Arab Saudi dan Amerika Serikat. Untuk mengatasi masalah food loss dan food waste, perlu dilakukan upaya oleh berbagai pihak. Salah satunya ialah kesadaran dari diri sendiri untuk tidak membeli makanan secara berlebihan serta sangat penting untuk mengecek tanggal kedaluwarsa sebelum memutuskan untuk membeli suatu produk. Saat membeli produk makanan kemasan, kita bisa melihat keterangan tanggal yang tertulis pada kemasan tersebut. Masa atau batas penggunaan terdapat pada kemasan produk dalam berbagai istilah, yakni 'expired date' dan 'best before'. Meski sama-sama berupa tanggal dan tercantum di makanan kemasan, ternyata 'expired date' dan 'best before' menunjukkan hal berbeda. Lantas apakah makanan kemasan yang sudah 'expired date' dan 'best before' harus dibuang? Jawabannya tidak harus. Sebab makanan ini bukan berarti basi dan tidak bisa dimakan, melainkan sudah tidak seenak dan sebagus kualitasnya ketika diproduksi. Maka berdasarkan hal tersebut, dalam upaya membantu untuk mengurangi food loss dan food waste dari barang yang tidak terjual, peneliti bermaksud untuk merancang user experience design website e-commerce untuk meningkatkan pemasaran barang yang menjelang expired dalam rangka mengurangi food loss dan food waste di Indonesia dengan menggunakan metode design thinking. ----- Indonesia ranks third globally as a producer of food waste or having the highest levels of food loss and food waste, following Saudi Arabia and the United States. To address the issue of food loss and food waste, efforts need to be made by various parties. One of them is self-awareness to avoid excessive food purchases and it is crucial to check the expiration date before deciding to buy a product. When purchasing packaged food products, we can look at the date information written on the packaging. The usage period or limit is indicated on the product packaging using various terms, namely 'expired date' and 'best before'. Although both are dates and are stated on food packaging, 'expired date' and 'best before' actually indicate different things. So, should packaged foods that have reached their 'expired date' or 'best before' be discarded? The answer is not necessarily. These foods are not necessarily spoiled and inedible, but their quality and taste may not be as good as when they were produced. Therefore, based on this, in an effort to help reduce food loss and food waste from unsold items, the researcher intends to design a user experience design e-commerce website to enhance the marketing of soon-to-expire products in order to reduce food loss and food waste in Indonesia, using the design thinking method.